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Has LEED Hit It's Limit?

"Despite its high visibility and sometimes grandiose claims, LEED's impact on building energy efficiency has been modest to date. If LEED is to fulfill its potential to steadily push the leading edge of "green building" practice, public policymakers will need not only to continue to support that effort, but to act assertively to pull along the trailing edge of "brown building" practice as well. The voluntary model that LEED represents is inevitably bumping up against its limits,"
says David M. Hart in an MIT-IPC Energy Innovation Working Paper in March, 2009.

Too big to fail?

Since its inception in 1998, the Leadership in Energy and Environmental Design (LEED) family of rating systems for buildings and its parent organization, the United States Green Building Council (USGBC), have grown at an extraordinary rate.

The professional certification system and building, community and retrofit certification system is not merely preeminent among environmentally-inclined property developers and owners, having "no major competitor" in this niche; its advocates claim that it has become a "de facto standard" for new class A office space in the U.S.

"The business case [for LEED] is so strong," according to the president of the National Association of Industrial and Office Properties (NAIOP), that "you would be foolish to ignore it."

LEED certification is taken by many casual observers to be synonymous with energy efficiency.

After all, the first "E" in the LEED acronym stands for "energy."

A recent study, however,  by the New Buildings Institute found that comparable buildings that had received the same LEED rating used vastly different amounts of energy. Some LEED-certified buildings used more energy than permitted by code, which is supposed to define "the worst possible building you're allowed to build."

LEED's flexibility permits builders to define and fulfill their responsibilities in many ways, reflecting the diversity of environmental demands put upon them across the country and the specific opportunities available in any given project.

The advantages of flexibility have to be balanced with the limitations.

LEED is a much bigger program than it would have been if it had used a rigid checklist instead of a menu of alternatives.

Awareness of "green building" is much broader, too, penetrating the mainstream of the industry and even public consciousness to an unprecedented degree.
But these achievements, impressive as they are, hardly mean that the U.S. building industry is destined for a high-efficiency future, as is required to stave off climate change.

LEED's success depended on collaborators and allies, and its future impact on energy efficiency will also depend on what other actors do. Chief among these other actors are governments at all three levels - federal, state, and local.

LEED is widely perceived to be (as Thomas Friedman puts it) a "perfect example of an energy/environment standard that did not come from government down, but from society up."

Yet government agencies, in their roles as buyers and owners of buildings, as land use and taxing authorities, and as regulators of construction, undoubtedly helped to catalyze LEED's explosive growth in the past decade.

While USGBC may well have been "the right idea at the right time,"  its leaders skillfully seized both political and business opportunities. The paper returns in the later sections to the role of LEED in future efforts to improve building energy efficiency, which may be perceived with greater clarity once its past and present are better understood.

The research paper cited in this article (Don't Worry About the Government? The LEED-NC "Green Building" Rating System and Energy Efficiency in U.S. Commercial Buildings, by David M. Hart ) describes the history, development, and current operation of USGBC and LEED, particularly with regard to energy efficiency in commercial buildings, the subsector in which LEED has had its greatest impact.

The narrative situates "green building" in a political as well as a business context.

LEED's Market Perspective

From the market perspective, USGBC seems to have set the balance effectively.

  • As of December 2008, approximately 17,500 commercial projects had registered with LEED (all programs) and over 2100 had been certified.
  • The growth rate is accelerating, to the point that (according to a November 2007 report by Deutsche Bank's real estate investment arm) "green building is fundamentally altering real estate market dynamics."
  • Ernst and Young's Real Estate Market Outlook 2007 similarly opines that "green is no longer a luxury."
  • The Costar Group recent year-end round-up put it this way: "2008 was the year when green building became inevitable."

These analyses equate "green" with LEED.

Large Private Institutions' Roles in LEED-Dominance

Large private institutions made up a second group of early adopters.

The non-profit sector, composed mainly of private universities and schools, made up an additional 21% of LEED-NC registrations through the end of 2005.

LEED-NC quickly gained traction as well among firms and other organizations that wanted to project an image of environmental responsibility, especially when constructing a new headquarters or other high-profile building.

These early adopters were typically owner-operators, who stood to reap any long-term cost savings or price appreciation (as well as goodwill) that LEED certification might bring.

Speculative builders, who account for a large portion of commercial construction in the U.S., take a shorter-term view than owner-occupants. They typically seek to minimize construction costs in order to keep prices competitive and profits up. Their interest in LEED took off about three or four years ago, as a result of several convergent factors.

  • USGBC developed new programs, LEED for Core and Shell (LEED-CS) and LEED for Commercial Interiors (LEEDCI), that targeted speculative builders.
  • The cost differential between construction of LEEDcertified and construction of non-LEED-certified buildings declined, too, as "green building" practices and materials were routinized in LEED's early years.
  • Some perceived a broader change in public priorities and the preferences of buyers and lessees, associated to some degree with the movie "An Inconvenient Truth."
  • Energy prices soared, helping to extend LEED's appeal well beyond the "true believers."

Politicians have been trying to "out-green" each another.

One of the first adopters of LEED-NC was the U.S. General Services Administration (GSA), which manages much of the federal government's real estate portfolio.

The federal government is the nation's largest real estate owner and lessee.

Attracted by the system's flexibility and required by executive order to "green" government buildings, GSA adopted a policy of LEED certification for new construction and leasing in January 2000. Several Federal agencies outside of GSA's purview, notably the U.S. Navy, which was the first federal agency to win a LEED certification, enacted similar policies. State and local governments were also in the vanguard of LEED-NC adoption. Seattle, for instance, was the first city to enact a LEED mandate for municipal buildings, requiring Silver certification in 2001.

41% of all LEED-NC registrations through the end of 2005
were government buildings.

But the business case for LEED has not yet been made.


The challenge is similar to that for building energy performance; the database remains too small to draw definitive conclusions, rhetoric notwithstanding.

A March 2008 study by the CoStar Group touting the enhanced financial value of LEED buildings, which was promoted by USGBC and reported widely in the trade press, for instance, faced a withering critique from the executive director of the Green Building Finance Consortium, because it used small samples and inappropriate reference groups.

An April 2008 study released by the Program on Housing and Urban Policy at University of California, Berkeley, by contrast, found that LEED buildings did not command higher rents.

The Berkeley study did find that Energy Star-labeled buildings, which have an energy performance in the 75th percentile or better of comparable buildings, earned higher rents.

This finding suggests that, if the ratcheting up of LEED-NC's energy efficiency elements leads to more consistent energy performance improvements, LEED buildings might also earn higher rents.

Energy Efficiency Business Case

An effective link between LEED-NC and LEED-EB (which incorporates Energy Star by reference), similarly, could enhance the business case by improving transparency for prospective buyers about energy performance and thus anticipated operating costs.

On the other hand, if energy prices continue to slide, the savings associated with energy efficiency may affect real estate values less in the future than they have in the recent past.

HVAC's Best Chiller Brand by Trane

On the basis of Frost & Sullivan's independent research, 2008 U.S. HVAC Contractors' Choice: Which Manufacturer Passes the Test...

Trane emerged as the overwhelming leader in the chiller product category among U.S. HVAC contractors.

"Roughly seven out of ten U.S. HVAC contractors ranked Trane as a top chiller brand," says Frost & Sullivan Project Manager, Krishnendu Roy. "While 71 percent voted Trane as one of the top three chiller brands, what is significant is that 40 percent ranked Trane as the number one chiller brand - a 29 percent lead over the nearest competitor."

A positive reputation, coupled with loyal customers, is what positions Trane as a leader. Of the 36 percent of U.S. HVAC contractors' who reported using Trane chillers for non-residential projects/installs, all agreed that Trane was one of the top chiller brands.

The largest proportion of those surveyed said that the manufacturer's sales person is the most important source of information when deciding on purchasing an HVAC component (80 percent). Interestingly, 22 percent made independent decisions for buying an HVAC component, while 56 percent reported that the decision for HVAC brand were jointly decided along with their customers. Thus, it appears that HVAC contractors have strong influences in choosing brands of HVAC components

The Frost & Sullivan HVAC Contractors' Choice Award is conferred on the company that has demonstrated excellence. The recipient has distinguished itself through its proactive strategies that position it to emerge or continue as an industry leader.

The Choice Awards measure the best brands based upon the highest brand perception index (BPI) score. The BPI is calculated by multiplying the weighted mean score and loyalty index score. Award recipients must have BPI scores of 10 or greater. Trane received a 10 BPI score for Overall Best Brand of Chillers.

Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Trane

Trane has over 55 years of experience providing chillers to the commercial market. Trane offers scroll, helical rotary, centrifugal and absorption chillers in capacities from 20 to 3950 tons, cooling towers and packaged combinations of all the above. Trane, a business of Ingersoll Rand, improves the performance of homes and buildings around the world with solutions to optimize indoor environments with a energy-efficient heating, ventilating and air conditioning systems, building and contracting services, parts support and advanced controls for homes and commercial buildings. For more information, visit www.trane.com.

About Frost & Sullivan

Frost & Sullivan,  enables clients in growth, innovation and leadership. The company's Growth Partnership Service provides research and best practice models to drive growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 31 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.



Green Today, Standard Feature Tomorrow



Green Fatigue

Posted on Jul 6 by Carl Sevile, GBA Advisor

I feel like I have been pushing the limp rope of green building and remodeling for almost 10 years now, and very recently, someone finally yanked on the other end. Finally, there is enough interest to make a career out of it!

But wait--suddenly everything is green. It seems like every new business is called "green" this or "eco" that. Now that homeowners are becoming interested in green building, there is so much confusion in the marketplace that they are becoming lost in a huge sea of "green."
And let's not forget the media. A few years ago, it was rare to see an article about anything green, yet today the only way you aren't bombarded with green articles is if you don't read or watch TV. These forces have combined to create what Jim Hackler, the "Urbane Environmentalist," refers to as "green fatigue."


Good observations, Carl.
But We love shorthand labels and green is so much shorter than sustainable or eco-friendly or ISO-certified, etc. So I think it will stay around. But the real business point is that innovations (especially high tech) start out as stand alone products and services, and soon get rolled into 'conventional', newer generations of standard products. The same will happen with green and energy efficient and water smart, etc. They are now stand alone products with high differentiation, but soon ALL the competitors will have the standards incorporated and then we'll expect the new standards. But the concept of ever-evolving high-performance to cope with our gigantic environmental challenges will probably go on for about 30 more years. Many timelines are pushing legislated compliance standards out over that period of time. Don't burn out yet...we still have a few decades ahead of us :-) Carolyn, SolutionsForGreen and CaliforniaGreenSolutions




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