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Where's the beef? Well...meeting value, that is.

Architect Scott Simpson described a concept KlingStubbins called a team structure and the industry now calls Integrated Project Delivery (IPD). The concept is key for a collaborative project approach, but its importance is more universal. The phrase that stuck with me was "decision-ready information".

Decision-ready information consists of the key facts required for a meaningful, final decision about a subject to be decided.

In an IPD project, major decision-makers are expected to attend every meeting, so that decisions made in the meeting have meaningful buy-in and closure. These meetings can be intense, not to mention very expensive.

It's the responsibility, therefore, of each team member to bring decision-ready information for the decisions on the agenda.

"Clearly stated, decision-ready information helps your teammates look good to their teammates. Design professionals love representatives who help them look good. (This is also the old-fashioned way information "goes viral": good information gets carried along.)" says Aaron Chusid of Building Product Marketing.

Wouldn't this information design approach make meetings more valuable...and engaging!

Read more at BuildingProductMarketing.com


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